Projects
The projects provided below show a glimpse of the professional opportunities I've accomplished thus far in my career. Each unique projects emulates pieces of my strongest skill sets, including social media management and marketing, applied integrated marketing communications tactics, copywriting and leadership skills.
Complete Southwest Airlines Capstone Campaign
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My latest project which concluded my experience in WVU's Integrated Marketing Communications Masters program. A full-fledged, highly detailed, professional-level marketing campaign consisting of a company SWOT, market evaluation, a target demographic persona for both primary and secondary audiences, earned, owned and paid media aspects and graphic design materials all accompanied with a corresponding timeline and budget.
Professional Social Media Development
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This position has been my most prominent thus far in my professional career. I am continuously thankful for the opportunity I had to completely create and run this branch's website and social media pages. Linked above is the Facebook page I had worked on up until this past summer.
Martin Hall Agency Client Work
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My time as first a copywriter, then to be Director of Operations, for the Martin Hall Agency was by far the most valuable experience I've had in my undergraduate career. I had the opportunity to oversee all account managers and their client teams, assisting in client work, communication, acting as a support system and setting and enforcing deadlines. The client work I personally oversaw within the link above include the launching of Martin Hall Agency itself, the Morgantown Green Team and AEJMC Sports.
Digital + Print Article Regarding Campus Safety
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My proudest project to date. Along side my work below, I had the absolute honor to cover this story, and further emphasize the importance of safety on campus - bringing together community support in order to mourn a life lost, and advocate for a safer environment for our students.
The Morgantown Pedestrian Safety Board
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Along side my article published above, I was assigned to work as a public relations practitioner for WVU's Morgantown Pedestrian Safety Board, later volunteering and running the Twitter account. Within my time there, I had created a range of content from radio scripts to infographs - all with the purpose of promoting safety to those who live, work and go to school at WVU.
Her Campus Collection
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Her Campus was a huge part of my campus involvement during my undergraduate career. In addition to published articles, I had the opportunity to table on campus regarding university and social issues, as well as travel to Boston for the Her Campus Collegiate Fashion Week, meeting and networking with a multitude of inspiring women.
